{"id":97,"date":"2020-01-21T11:31:58","date_gmt":"2020-01-21T11:31:58","guid":{"rendered":"https:\/\/ourwaytoursab.wpengine.com\/?page_id=97"},"modified":"2026-03-27T12:29:36","modified_gmt":"2026-03-27T12:29:36","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.ourwaytours.com\/de\/our-story\/","title":{"rendered":"Our story"},"content":{"rendered":"<div class=\"hero hero-image\" style=\"background-image: url(https:\/\/www.ourwaytours.com\/wp-content\/uploads\/2023\/05\/Our-story.webp);\">\n            <h1 class=\"hero__title\">Our story<\/h1>\n        <p class=\"hero__subtitle\">Curating your path across Scandinavia since 2011<\/p>\n    <\/div>\n\n\n<div class=\"wp-block-group about-us-wrapper\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">How it started<\/h2>\n\n\n\n<p>OURWAY began the way the best things do \u2014 around a question. When we started building our tours in 2011, we asked ourselves: what is it that makes a travel experience truly unforgettable?<\/p>\n\n\n\n<p>The answer wasn&#8217;t a landmark or an itinerary. It was a feeling of being genuinely welcomed somewhere. Of seeing a place through the eyes of someone who loves it.<\/p>\n\n\n\n<p>We&#8217;re a family-run company, and that shapes everything about how we work. Our guides aren&#8217;t staff \u2014 they&#8217;re storytellers, locals, people who have spent years falling deeper in love with their cities. When you travel with OURWAY, you&#8217;re not joining a tour. You&#8217;re being welcomed into something.<\/p>\n\n\n\n<p>That&#8217;s been our promise since day one. It still is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our vision<\/h2>\n\n\n\n<p>To be the most trusted private tour operator in Scandinavia \u2014 known not for how many guests we move through a city, but for how well each one experiences it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our mission<\/h2>\n\n\n\n<p>Every guest who travels with OURWAY should leave knowing they saw Scandinavia properly \u2014 through the eyes of a local expert, at their own pace, with every detail taken care of. That is the standard we hold ourselves to, and it hasn&#8217;t changed since 2011.<\/p>\n<\/div><\/div>\n\n\n<div class=\"application-form\">\n    <h3 class=\"application-form__title\">Get in touch<\/h3>\n    <p class=\"application-form__subtitle\">Questions about a booking, a partnership or a bespoke itinerary? We&#8217;re a small team and we reply quickly.<\/p>\n    \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f27338-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"27338\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/pages\/97#wpcf7-f27338-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"27338\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f27338-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label>Name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"text-449\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Enter your name\" value=\"\" type=\"text\" name=\"text-449\" \/><\/span><br \/>\n<\/label><br \/>\n<label>E-mail<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email-949\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Enter your Email\" value=\"\" type=\"email\" name=\"email-949\" \/><\/span><br \/>\n<\/label>\n<\/p>\n<p><label>Message<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"textarea-681\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Write a short message or a novel\" name=\"textarea-681\"><\/textarea><\/span><br \/>\n<\/label>\n<\/p>\n\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner application-form__btn\" type=\"submit\" value=\"send\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div><\/div><\/div>\n\n\n<section class=\"our-guides-block about-us-office about-us-our-guides\">\n    <div class=\"our-guides-block__wrapper\">\n        <div class=\"our-guides-block__heading\">\n            <h2 class=\"our-guides-block__title\">\n                Meet the team            <\/h2>\n                    <\/div>\n        <div class=\"our-guides-block__guides-page-list-wrapper\" data-location=\"office\">\n                <div class=\"our-guides-block__guides-page-list\">\n        \n            <div class=\"our-guides-block__guide-page guide-page\" data-id=\"43285\">\n                                    <div class=\"guide-page__image\" style=\"background-image: url(https:\/\/www.ourwaytours.com\/wp-content\/uploads\/2020\/07\/Elin.webp);background-repeat:no-repeat; background-position:center; background-size: cover;\">\n                    <\/div>\n                                <div class=\"guide-page__info\">\n                    <div class=\"guide-page__title-row\">\n                        <span class=\"guide-page__title\">Elin<\/span>\n                        <div class=\"tour-description__language-icon\">\n                                                                    <div class=\"tour-language-icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.ourwaytours.com\/wp-content\/uploads\/2020\/06\/united-kingdom.svg\" width=\"15px\" height=\"15px\" alt=\"\" \/>\n                                        <\/div>\n                                                                    <div class=\"tour-language-icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.ourwaytours.com\/wp-content\/uploads\/2020\/06\/sweden.svg\" width=\"15px\" height=\"15px\" alt=\"\" \/>\n                                        <\/div>\n                                                    <\/div>\n                    <\/div>\n                                            <p class=\"guide-page__position\">Customer Service<\/p>\n                                        <p class=\"guide-page__description\">Your first point of contact for bookings and enquiries. She handles every detail so your clients&#8216; experience is perfect from start to finish.<\/p>\n                <\/div>\n                                    <div class=\"guide-page__links\">\n                        <a class=\"guide-page__link\" href=\"https:\/\/www.ourwaytours.com\/de\/guides\/elin\/\">Weiterlesen<\/a>\n                    <\/div>\n                            <\/div>\n        \n            <div class=\"our-guides-block__guide-page guide-page\" data-id=\"43278\">\n                                    <div class=\"guide-page__image\" style=\"background-image: url(https:\/\/www.ourwaytours.com\/wp-content\/uploads\/2020\/07\/Chris.webp);background-repeat:no-repeat; background-position:center; background-size: cover;\">\n                    <\/div>\n                                <div class=\"guide-page__info\">\n                    <div class=\"guide-page__title-row\">\n                        <span class=\"guide-page__title\">Christopher<\/span>\n                        <div class=\"tour-description__language-icon\">\n                                                                    <div class=\"tour-language-icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.ourwaytours.com\/wp-content\/uploads\/2020\/06\/united-kingdom.svg\" width=\"15px\" height=\"15px\" alt=\"\" \/>\n                                        <\/div>\n                                                                    <div class=\"tour-language-icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.ourwaytours.com\/wp-content\/uploads\/2020\/06\/sweden.svg\" width=\"15px\" height=\"15px\" alt=\"\" \/>\n                                        <\/div>\n                                                    <\/div>\n                    <\/div>\n                                            <p class=\"guide-page__position\">CEO<\/p>\n                                        <p class=\"guide-page__description\">Keeps everything running behind the scenes \u2014 finance, technology, website and business operations. The reason OURWAY delivers seamlessly, every time.<\/p>\n                <\/div>\n                                    <div class=\"guide-page__links\">\n                        <a class=\"guide-page__link\" href=\"https:\/\/www.ourwaytours.com\/de\/guides\/christopher\/\">Weiterlesen<\/a>\n                    <\/div>\n                            <\/div>\n        \n            <div class=\"our-guides-block__guide-page guide-page\" data-id=\"43277\">\n                                    <div class=\"guide-page__image\" style=\"background-image: url(https:\/\/www.ourwaytours.com\/wp-content\/uploads\/2020\/07\/Natalie.webp);background-repeat:no-repeat; background-position:center; background-size: cover;\">\n                    <\/div>\n                                <div class=\"guide-page__info\">\n                    <div class=\"guide-page__title-row\">\n                        <span class=\"guide-page__title\">Natalie<\/span>\n                        <div class=\"tour-description__language-icon\">\n                                                                    <div class=\"tour-language-icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.ourwaytours.com\/wp-content\/uploads\/2020\/06\/united-kingdom.svg\" width=\"15px\" height=\"15px\" alt=\"\" \/>\n                                        <\/div>\n                                                                    <div class=\"tour-language-icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.ourwaytours.com\/wp-content\/uploads\/2020\/06\/sweden.svg\" width=\"15px\" height=\"15px\" alt=\"\" \/>\n                                        <\/div>\n                                                    <\/div>\n                    <\/div>\n                                            <p class=\"guide-page__position\">Founder<\/p>\n                                        <p class=\"guide-page__description\">Founded OURWAY in Stockholm in 2011. She oversees operations and carefully selects the expert local guides who bring each experience to life.<\/p>\n                <\/div>\n                                    <div class=\"guide-page__links\">\n                        <a class=\"guide-page__link\" href=\"https:\/\/www.ourwaytours.com\/de\/guides\/natalie\/\">Weiterlesen<\/a>\n                    <\/div>\n                            <\/div>\n            <\/div>\n    <div class=\"checkout-cards__preloader\"><\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>How it started OURWAY began the way the best things do \u2014 around a question. When we started building our tours in 2011, we asked ourselves: what is it that makes a travel experience truly unforgettable? The answer wasn&#8217;t a landmark or an itinerary. It was a feeling of being genuinely welcomed somewhere. Of seeing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":137420,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-97","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our story | Private Tour Operator Scandinavia Since 2011 | OURWAY Tours<\/title>\n<meta name=\"description\" content=\"OURWAY is a family-run private tour operator based in Stockholm. 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