Our story
Curating your path across Scandinavia since 2011
How it started
OURWAY began the way the best things do — around a question. When we started building our tours in 2011, we asked ourselves: what is it that makes a travel experience truly unforgettable?
The answer wasn’t a landmark or an itinerary. It was a feeling of being genuinely welcomed somewhere. Of seeing a place through the eyes of someone who loves it.
We’re a family-run company, and that shapes everything about how we work. Our guides aren’t staff — they’re storytellers, locals, people who have spent years falling deeper in love with their cities. When you travel with OURWAY, you’re not joining a tour. You’re being welcomed into something.
That’s been our promise since day one. It still is.
Our vision
To be the most trusted private tour operator in Scandinavia — known not for how many guests we move through a city, but for how well each one experiences it.
Our mission
Every guest who travels with OURWAY should leave knowing they saw Scandinavia properly — through the eyes of a local expert, at their own pace, with every detail taken care of. That is the standard we hold ourselves to, and it hasn’t changed since 2011.
Get in touch
Questions about a booking, a partnership or a bespoke itinerary? We’re a small team and we reply quickly.
Meet the team
Founder
Founded OURWAY in Stockholm in 2011. She oversees operations and carefully selects the expert local guides who bring each experience to life.
Customer Service
Your first point of contact for bookings and enquiries. She handles every detail so your clients’ experience is perfect from start to finish.
CEO
Keeps everything running behind the scenes — finance, technology, website and business operations. The reason OURWAY delivers seamlessly, every time.