Why guests choose OURWAY
Six reasons to travel with OURWAY.
Private & exclusive
Expert local guides
Every detail arranged
100% private groups
Personal service
Why guests choose OURWAY
Private by design
Every experience we offer is exclusively yours. No shared groups, no strangers joining your tour — just you, your guide, and Scandinavia exactly as you want to see it.
Expert local guides
We carefully select the guides we work with across all six cities. They are not just knowledgeable — they are locals who are genuinely passionate about where they live. Your guests will hear stories that don’t appear in any guidebook.
Tailored to you
Your itinerary is built around your interests, your pace, and your schedule — not the other way around. Whether you want to spend three hours in one museum or cover an entire city in a day, we make it work.
Your language, your guide
We work with guides across a wide range of languages. English, German, French, Spanish, Italian, Swedish and Norwegian are always available — and if you need something else, just ask.
One team, six cities
Stockholm, Oslo, Copenhagen, Bergen, Malmö and Gothenburg — all managed by the same trusted team. No handoffs, no inconsistency, no surprises.
We reply quickly
We’re a small team and proud of it. When you get in touch, you speak to someone who knows your booking personally. Questions are answered fast, and problems — if they ever arise — are solved immediately.
Plan your private experience
Tell us about your trip and we’ll come back to you within one business day.
Meet the team
CEO
Keeps everything running behind the scenes — finance, technology, website and business operations. The reason OURWAY delivers seamlessly, every time.
Founder
Founded OURWAY in Stockholm in 2011. She oversees operations and carefully selects the expert local guides who bring each experience to life.
Customer Service
Your first point of contact for bookings and enquiries. She handles every detail so your clients’ experience is perfect from start to finish.