Passion for Swedish Fashion

Mecca of Vintage? Central of Modern? Hub of Luxury? When it comes to shopping, Stockholm has it all! Dive into Swedish style both materially and mentally with us on our Passion for Swedish Passion Private Walking Tour.

The story about the tour

Whether you are interested in shopping at affordable H&M or exclusive Rodebjer, Stockholm is a city perfect for those with a passion for fashion, not to mention the prime spot to showcase Swedish fashion

If your biggest interests are shopping, learning more about Swedish fashion, or both, then dive into Swedish style both materially and mentally with us on our Passion for Swedish Fashion Private Walking Tour. Depending on your interest, we cover everything from second-hand clothing to chic labels and brand shops known worldwide to local, single-location boutiques. Your shopping partner in crime, a.k.a your guide, will tell you the stories behind some of the biggest brands of today before you go in and occupy the dressing room (if you so desire, that is). 

Did you know that Filippa K started their journey by selling jeans out of the trunk of their car? Or that Swedish Hasbeens started with the hottest mum of southern Sweden in the 70s and her 300 pairs of red, white and black clogs found again in 2006. Serving as inspiration for the shoes they produce today, which have graced the feet of local Stockholmers and Sarah Jessica Parker alike. 

When we explore Stockholm in high heels (actually, we recommend comfortable walking shoes), we will visit stores and brands such as H&M, Happy Socks, Nudie Jeans, and Grandpa, to name but a few possibilities. To get from one side of town to the other, we’ll hop aboard one of the local buses and travel to the island of Södermalm, Mecca of vintage, trendy, second-hand and local shops. What stores we visit depends on the day of the week and time of day, but no matter what, we ensure you an enjoyable time getting to know Swedish fashion. If you want to, this would be the time to shop until you drop!

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    Good to know

    • Prebooking:Required
    • Length: 3h 0m
    • Distance: 2.5 km
    • Language:
      english french german italian spanish swedish
    • See more languages
    • Included in the tour:
      Professional Guide Public transport tickets (return)
    • Cancellation policy: 3 days
    • Private tour prices & options: Per person
      • Group of 1 655.59 eur
      • Group of 2 341.69 eur
      • Group of 3 237 eur
      • Group of 4 184.7 eur
      • Group of 5 153.3 eur
      • Group of 6 132.4 eur
      • Group of 7 117.5 eur
      • Group of 8 106.3 eur
      • Group of 9 97.5 eur
      • Group of 10 90.6 eur
      • Group of 11 84.8 eur
      • Group of 12 80.1 eur
      • Group of 13 76.1 eur
      • Group of 14 72.6 eur
      • Group of 15 69.6 eur
      • Group of 16 67 eur
      • Group of 17 64.7 eur
      • Group of 18 62.7 eur
      • Group of 19 60.8 eur
      • Group of 20 59.2 eur
      • See more prices

    The day of the tour

    The day of the tour

    Where to meet

    Please be at the departure point, Kulturhuset, Sergels torg 5, outside the main entrance – located on Norrmalm, 10 minutes early to check in for your tour.

    How to find the guide
    Look for our guide holding the OURWAY logo as a sign.

    If you have trouble locating the guide or the meeting point, please give us a call a few minutes before the start of the tour. When you call before the tour begins, we have a greater chance of helping you find your way.

    How to get there
    Subway: 10, 11, 13, 14, 17, 18, 19 (Stop: T-Centralen)
    Tram: 7 (Stop: T-Centralen)

    Please note
    Depending on your interest this tour takes place in the city centre and on the island of Södermalm. We suggest wearing comfortable walking shoes.

    Weather
    Sweden is a country with four seasons. Please dress accordingly.

    In case you need to reach us

    head quarter: +46 8 410 773 30

    Our Instagram

    From all of us at OURWAY Tours to all of YOU - a very Merry Christmas! 🎄 May the Holidays be all you wish for and more! ✨

#sverige #sweden #visitsweden #stockholm #stockholmsweden #visitstockholm 
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    55 2
    Happy Nobel Day! 💡 As Nobel Week was cancelled in 2020, Nobel lectures, prizes and banquets were replaced with Nobel Week Lights - light installations inspired by Nobel Prize-awarded findings and laureates. As the festivities are now back, we sure hope that we are so lucky that the artwork brightening up the city during the darkest month of the year; is a December tradition that has come to stay. 💫

🇸🇪 
Nobeldagen är här! 💡 Nobelveckan blev inställd 2020, och istället för Nobelföreläsningar, prisutdelning och bankett genomfördes Nobel Week Lights som är ljusinstallationer inspirerade av Nobelpris på olika platser i Stockholm. Det blev så uppskattat att det genomförs i år igen trots att Nobelveckan är återinförd. Har vi tur så är det en decembertradition som kommit för att stanna. 💫

Featured: @nobelprizemuseum 

#sverige #sweden #visitsweden #stockholm #stockholmcity #stockholmsweden #kungsholmen #stockholmcityhall #nobelprizemuseum #travelgram #wanderlust #visitstockholm #scandinavia #europe #travel #nobel #nobelprize #nobellaureate #nobelweeklights #art #artist #love #winter #december

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    It’s a contested issue amongst numerous Baltic connected countries as to who invented the Ice-skate. Was it the Finns or the Dutch? All of this is irrelevant because the best city to ice-skate in is Stockholm. If you want to show off your Quadruple Axel in front of the masses, the ice-rink in Kungsträdgården is the perfect location. ✨⛸️✨

#sverige #sweden #visitsweden #stockholm #stockholmcity #stockholmsweden #kungsträdgården  #visitstockholm #scandinavia #europe #travel #travelgram #sky #snow #winteriscoming #christmastime #holiday #ice #explore #wanderlust #adventure #winter #december #landscape #iceskating #figureskating #skating #sport #olympics

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    Don't let its controversy cloud your curiosity as Christianshavns characteristic slanting roofs and canals, as well as the tremendous Church of Our Saviour, are well worth seeing. Not to forget the Færgecafé or Café Parterre who are both worth visiting. 

#colouredhouses #wonderlustcopenhagen #copenhagensworld #copenhagenbible #cphpicks #sharingcph #wonderfulcopenhagen #copenhagensecrets #copenhagenlife #copenhagen #delditkbh #ibyen #voreskbh #copenhagenheat #visitcopenhagen #visitdenmark #copenhagen #denmark #copenhagenourway #christianshavn #christianshavnskanal #churchofoursaviourcopenhagen #december #winter

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