Passion for Swedish Fashion

Mecca of Vintage? Central of Modern? Hub of Luxury? When it comes to shopping, Stockholm has it all! Dive into Swedish style both materially and mentally with us on our Passion for Swedish Passion Private Walking Tour.

The story about the tour

Whether you are interested in shopping at affordable H&M or exclusive Rodebjer, Stockholm is a city perfect for those with a passion for fashion, not to mention the prime spot to showcase Swedish fashion.

If your biggest interests are shopping, learning more about Swedish fashion, or both, then dive into Swedish style both materially and mentally with us on our Passion for Swedish Fashion Private Walking Tour. Depending on your interest, we cover everything from second-hand clothing to chic labels, brand shops known worldwide to local, single-location boutiques. Your shopping partner in crime, a.k.a your guide, will tell you the stories behind some of the biggest brands of today before you go in and occupy the dressing room (if you so desire, that is).

Did you know that Filippa K started their journey by selling jeans out of the trunk of their car? Or that Swedish Hasbeens started with the hottest mum of southern Sweden in the 70s and her 300 pairs of red, white and black clogs found again in 2006. Serving as inspiration for the shoes they produce today, which have graced the feet of local Stockholmers and Sarah Jessica Parker alike.

When we explore Stockholm in high heels (actually, we recommend comfortable walking shoes), we will visit stores and brands such as H&M, Happy Socks, Nudie Jeans, and Grandpa, to name but a few possibilities. To get from one side of town to the other, we’ll hop aboard one of the local buses and travel to the island of Södermalm, Mecca of vintage, trendy, second-hand and local shops. 

What stores we visit depends on the day of the week and time of day, but no matter what, we ensure you an enjoyable time getting to know Swedish fashion. If you want to, this would be the time to shop until you drop!

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    Good to know

    • Prebooking:Required
    • Length: 3h 0m
    • Distance: 2.5 km
    • Language:
      english french german italian spanish swedish
    • See more languages
    • Included in the tour:
      Professional Guide Public transport tickets (return)
    • Cancellation policy: 7 days
    • Private tour prices & options: Per person
      • Group of 1 573 eur
      • Group of 2 300 eur
      • Group of 3 209 eur
      • Group of 4 163 eur
      • Group of 5 136 eur
      • Group of 6 118 eur
      • Group of 7 105 eur
      • Group of 8 95 eur
      • Group of 9 87 eur
      • Group of 10 81 eur
      • Group of 11 76 eur
      • Group of 12 72 eur
      • Group of 13 69 eur
      • Group of 14 66 eur
      • Group of 15 63 eur
      • Group of 16 61 eur
      • Group of 17 59 eur
      • Group of 18 57 eur
      • Group of 19 55 eur
      • Group of 20 54 eur
      • See more prices

    The day of the tour

    The day of the tour

    Where to meet

    Please be at the departure point, Kulturhuset, Sergels torg 5, outside the main entrance – located on Norrmalm, 10 minutes early to check in for your tour.

    How to find the guide
    Look for our guide holding the OURWAY logo as a sign.

    If you have trouble locating the guide or the meeting point, please give us a call a few minutes before the start of the tour. When you call before the tour begins, we have a greater chance of helping you find your way.

    How to get there
    Subway: 10, 11, 13, 14, 17, 18, 19 (Stop: T-Centralen)
    Tram: 7 (Stop: T-Centralen)

    Please note
    Depending on your interest this tour takes place in the city centre and on the island of Södermalm. We suggest wearing comfortable walking shoes.

    Weather
    Sweden is a country with four seasons. Please dress accordingly.

    In case you need to reach us

    head quarter: +46 8 410 773 30

    Our Instagram

    From all of us at OURWAY Tours to all of YOU - a very Merry Christmas! 🎄 May the Holidays be all you wish for and more! ✨

    #sverige #sweden #visitsweden #stockholm #stockholmsweden #visitstockholm
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    ...

    Happy Nobel Day! 💡 As Nobel Week was cancelled in 2020, Nobel lectures, prizes and banquets were replaced with Nobel Week Lights - light installations inspired by Nobel Prize-awarded findings and laureates. As the festivities are now back, we sure hope that we are so lucky that the artwork brightening up the city during the darkest month of the year; is a December tradition that has come to stay. 💫

    🇸🇪 
    Nobeldagen är här! 💡 Nobelveckan blev inställd 2020, och istället för Nobelföreläsningar, prisutdelning och bankett genomfördes Nobel Week Lights som är ljusinstallationer inspirerade av Nobelpris på olika platser i Stockholm. Det blev så uppskattat att det genomförs i år igen trots att Nobelveckan är återinförd. Har vi tur så är det en decembertradition som kommit för att stanna. 💫

    Featured: @nobelprizemuseum

    #sverige #sweden #visitsweden #stockholm #stockholmcity #stockholmsweden #kungsholmen #stockholmcityhall #nobelprizemuseum #travelgram #wanderlust #visitstockholm #scandinavia #europe #travel #nobel #nobelprize #nobellaureate #nobelweeklights #art #artist #love #winter #december
    ...

    It’s a contested issue amongst numerous Baltic connected countries as to who invented the Ice-skate. Was it the Finns or the Dutch? All of this is irrelevant because the best city to ice-skate in is Stockholm. If you want to show off your Quadruple Axel in front of the masses, the ice-rink in Kungsträdgården is the perfect location. ✨⛸️✨

    #sverige #sweden #visitsweden #stockholm #stockholmcity #stockholmsweden #kungsträdgården #visitstockholm #scandinavia #europe #travel #travelgram #sky #snow #winteriscoming #christmastime #holiday #ice #explore #wanderlust #adventure #winter #december #landscape #iceskating #figureskating #skating #sport #olympics
    ...

    Don't let its controversy cloud your curiosity as Christianshavns characteristic slanting roofs and canals, as well as the tremendous Church of Our Saviour, are well worth seeing. Not to forget the Færgecafé or Café Parterre who are both worth visiting.

    #colouredhouses #wonderlustcopenhagen #copenhagensworld #copenhagenbible #cphpicks #sharingcph #wonderfulcopenhagen #copenhagensecrets #copenhagenlife #copenhagen #delditkbh #ibyen #voreskbh #copenhagenheat #visitcopenhagen #visitdenmark #copenhagen #denmark #copenhagenourway #christianshavn #christianshavnskanal #churchofoursaviourcopenhagen #december #winter
    ...

    A few hundred years ago, if you asked a Norwegian how old they were they might reply “I have seen forty winters!” Every year of life was a success! Now, living conditions are of course much improved, but there is no such thing as a mild winter here. Bring thermal underwear, wool and grow a beard... if you can. ❄️☃️☃️

    Of course, if you love the snow and want to ski, then you're in the perfect place, and you get to see the beauty of Oslo in a truly Nordic light! The canvas of white snow - unpredictable but usually arriving in November/December - can provide a canvas of light across the city that makes up for the few hours of sunlight the people of Oslo get to enjoy. While still beautiful, it's best to stay inside! ✨✨

    #norway #norge #norwegen #visitnorway #oslo #visitoslo #oslove #oslolove #oslonorway #oslobilder #mittoslo #oslogram #ilovenorway #bestofnorway #norgeimitthjerte #karljohansgate #scandinavia #europe #map_of_europ #travel #wanderlust #explore #christmas #christmastime #christmasiscoming #holidays #christmascountdown #winter #snow #december
    ...

    The temperature might not be super-cold in Winter in Copenhagen, but strong winds make it quite chilly. 🌬 The city is still quite magical. 🌟 The Christmas markets open already in the middle of November so that you can warm up with a hot Gløgg! Expect 10 to 13 rainy days per month.

    #denmark #visitdenmark #copenhagen #københavn #copenhagenlife #cph #københavnerbilleder #visitcopenhagen #wonderlustcopenhagen #copenhagensworld #cphpicks #sharingcph #wonderfulcopenhagen #copenhagenoldtown #høybroplads #christiansborgpalace #travel #christmas #christmastree #christmasdecor #xmas #love #merrychristmas #christmastime #christmasiscoming #christmasdecorations #christmaslights #holidays #christmascountdown #winter
    ...

    Meet Elin! 🤩 Customer Service Extraordinaire at our OURWAY Tours. Born & raised in Värmland, the Elk capital of Sweden. Elin moved to Stockholm in 2018 to join the OURWAY Tours family. We are so happy she did! 💙 Elin particularly enjoys helping our guests have the best possible experience in our destinations, resulting in extraordinary and unforgettable memories.

    Elin has previously studied Tourism at Karlstad University, from which she went on to work for Apollo and spent a season abroad in Cyprus.

    How would we describe Elin? You will not meet a more helpful person in your life. Elin is always happy and ready to serve. Fun fact about Elin?! She loves elks and whales. 😊 Don't believe us? Ask her for a fact about either of the animals, and she'll give you 10. 🐋

    #sverige #sweden #visitsweden #stockholm #stockholmcity #stockholmsweden #visitstockholm #scandinavia #europe #värmland #karlstad #karlstaduniversitet #karlstaduniversity #travel #wanderlust #adventuretime #explore #customerservice #customerexperience #customerappreciation #nature #elkseason #elk #whales #whale
    ...

    The first snow is here with us in Stockholm! 😍❄

    Södermalm (the South Island) is the largest of all the islands that make up Stockholm. For the majority of Stockholm's existence, it has been the home of the poor and the working class. Not anymore! Today, the hipsters have well and truly transformed Södermalm into a trendy place to live, work and play. 🐱‍👓

    #sverige #sweden #visitsweden #stockholm #stockholmcity #stockholmsweden #södermalm #malm #visitstockholm #scandinavia #europe #travel #travelgram #sky #snow #winteriscoming #xmas #christmastime #holiday #ice #instadaily #explore #wanderlust #adventure #winter #december #landscape
    ...

    What's a better winter activity than museum hopping? Not much, if you ask us. Let us introduce you to Bygdøy (also known as museum heaven), the peninsula in Oslo where you find a big collection of museums close to each other. Perfect! ❄️

    #norway #norge #norwegen #visitnorway #oslo #visitoslo #oslove #oslolove #oslonorway #oslobilder #mittoslo #oslogram #norway2day #ilovenorway #bestofnorway #norgeimitthjerte #oslofjorden #oslofjord #oslogram #bygdøy #bygdoy #travel #europe
    #christmas #xmas #christmastime #christmasiscoming #holidays #winter #snow
    ...

    Chirstmas in Copenhagen? Yes, thank you! 🤩 Stroll along the streets of Copenhagen's Old Town and see the Christmas highlights of the Danish capital, including;

    🌟 The giant Christmas tree at City Hall Square
    🌟 The beautifully decorated Tivoli
    🌟 And of course, the gorgeous facade of Hotel D'Angleterre

    Want more? We cover all of these spots and many more on our Copenhagen’s Christmas Spirit Tour. 🎄🎅🏻

    #denmark #visitdenmark #copenhagen #københavn #copenhagenlife #cph #københavnerbilleder #visitcopenhagen #wonderlustcopenhagen #copenhagensworld #cphpicks #sharingcph #wonderfulcopenhagen #copenhagenoldtown #copenhagencityhall #hoteldangleterre #travel #christmas #christmastree #christmasdecor #xmas #love #merrychristmas #christmastime #christmasiscoming #christmasdecorations #christmaslights #holidays #christmascountdown #winter
    ...

    Our favourite time of the year is here! 🎅🏻🎄 If you are in Stockholm for this festive season, make sure you make it a tasty one 😋 and try:

    🌟 Freshly baked saffron buns, also called “lussekatter”, preferably filled with almond paste.

    🌟 Gingerbread cookies and having them with blue cheese, it’s an odd yet delicious combo, we promise!

    🌟 Freshly made candy cane, if you pop into @gamlastanspolka and find them baking the candy canes, they often let you try the mix. Soft candy cane should be a thing!

    #sverige #sweden #visitsweden #stockholm #stockholmcity #stockholmsweden #gamlastan #gamlastanstockholm #oldtownstockholm #stockholmoldtown #visitstockholm #scandinavia #europe #travel #baking #foodie #foodporn #yummy #instafood #foodphotography #delicious #sweet #desserts #candy #sweettooth #sugar #christmas #lussebullar #gingerbread
    ...