Passion for Swedish Fashion - Private Walking Tour

Mecca of Vintage? Central of Modern? Hub of Luxury? When it comes to shopping, Stockholm has it all! Dive into Swedish style both materially and mentally with us on our Passion for Swedish Passion Private Walking Tour.

Tour highlights
  • Learn about popular Swedish brands
  • Drottninggatan, main shopping street
  • NK department store
  • SoFo neighbourhood
  • Nytorget (square)

The story about the tour

Whether you are interested in shopping at affordable H&M or exclusive Rodebjer, Stockholm is a city perfect for those with a passion for fashion, not to mention the prime spot for showcasing Swedish fashion.


If your biggest interests are shopping, learning more about Swedish fashion, or both, then dive into Swedish style both materially and mentally with us on our Passion for Swedish Fashion Private Walking Tour. Depending on your interest we cover everything from second-hand clothing to chic labels, brand shops known worldwide to local, single-location boutiques. Your shopping partner in crime a.k.a your guide will tell you the stories behind some of the biggest brands of today before you go in and occupy the dressing room (if you desire of course). Did you know that Filippa K started their journey by selling jeans out of the trunk of their car? Or that Swedish Hasbeens started with the hottest mum of southern Sweden in the 70s and her 300 pairs of red, white and black clogs found again in 2006. Serving as inspiration for the shoes they produce today which have graced the feet of local Stockholmers and Sarah Jessica Parker alike. 


When we explore Stockholm on high heels (actually, we recommend comfortable walking shoes), we will visit stores and brands such as H&M, Happy Socks, Nudie Jeans, and Grandpa to name but a few possibilities. To get from one side of town to the other, we’ll hop aboard one of the local buses and travel to the island of Södermalm, Mecca of vintage, trendy, secondhand and local shops. What stores we visit depends on the day of the week and time of day, but no matter what we ensure you an enjoyable time getting to know Swedish fashion. If you want to, this would be the time to shop until you drop!

Tour includes: Private Guide, Public Transport Tickets (Return)

Interested in the driving option of Passion for Swedish Fashion Private Walking Tour? Find it here

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    • Prebooking:Not required
    • Length: 3h 0m
    • Language:
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